How Omnichannel advertising is revolutionizing the marketing industry.
We are confident that the only way to predict the future is to create it!
In the ever-changing world of advertising and marketing, omnichannel platforms that have been embedded with AI and machine learning have only one place to go and that is upward. The digital takeover is complete and it is more evident with every passing year. Traditional media ad spend has significantly reduced in the last few years. To put the last sentence into perspective, in 2018 the traditional media ad spending was recorded at $114.84 billion vs the digital ad spending which was clocked at $108.64 billion. Fast forward four years and the digital ad space has taken the larger slice of the pie. This year the digital advertising sector spending is expected to exceed $172.29 billion, with its traditional counterpart only able to conjure up $104.32 billion. How the tables have turned!
We at Kurry have been obsessed with creating ONE UNIFIED PLATFORM, aimed at tackling three primary problems i.e. Fragmentation, Overboard Time Consumption, and Inefficiency. Our platform helps link workflows and data across all major marketing sources. We have focused on the seamless integration of different channels which would help our consumers create and manage their advertising needs across social platforms like Google, Youtube, Instagram, Facebook, LinkedIn, and Twitter. We have also blended a few programmatic partners into our ranks with plans to onload many more. Omnichannel marketing platforms are becoming a crucial part of the consumer market today. According to The 2020 Omnichannel Statistics Report, it is estimated that marketing users that advertise on at least three channels for their campaigns have seen a 287% increase in sales than those only blowing their horn on a single channel. This highlights the importance of using more than one channel to spread the word.
We believe that Artificial intelligence and machine learning are the future of the advertising ecosystem. Our system has been developed to save our clients up to 40% on man-hours. While the digital marketing industry may be soaring now, the amount of ad spending that directly goes to waste is enormous. According to the Nielsen’ Measurement Breakthroughs Report, 56% of campaign impressions are squandered due to two main reasons- fraud and off-target audiences. Our superior AI has been optimized to automatically suggest and/or decide the allocation of spending, therefore eliminating wasted advertising. Our brilliant minions work behind the scenes to help you exceed your campaign KPI’s with a 20–40% uplift in Return on Ad Spend. Our lineup of targeting choices assists you in reaching your targeted audience along with our array of measurement metrics that help keep track of the progress and goals of campaigns. This gives our clients not only flexibility but a better understanding of what works and what doesn’t while allowing them to make changes that will help bring them success. The possibilities are endless!
Who said you can’t have your Kurry and eat it too? Want to learn more about us? Check us out @ Kurry.ai | Digital Advertising Made Easy